Hollywood stars Ryan Reynolds and Rob McElhenney made headlines when they bought the Wrexham Association Football Club. Since then they have poured cash into the team and applied business savvy to build a global fan base for the obscure Welsh club. Among the tactics employed was a digital media strategy focused on entertaining storytelling centered on team members and coaches. Can that approach work for other sports teams or businesses that don’t have the star power of a Ryan Reynolds to draw attention? Neville and Shel discuss the story in this short midweek episode.

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The next monthly, long-form episode of FIR will drop on Monday, August 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Link from this report:

• Wrexham AFC and the power of influence in the community
• Wrexham secures promotion in front of jubilant owners Ryan Reynolds and Rob McElhenney
• Why Wrexham? How Ryan Reynolds and Rob McElhenney bought a club they’d never heard of
• Welcome to Wrexham: Where to watch and stream, episodes & complete guide to Ryan Reynolds-Rob McElhenney sports documentary
• Neil Meredith on LinkedIn: Wrexham AFC and the power of influence in the community 

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