Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to switch between brands, how much does traditional branding still matter? From upstarts to knockoffs to instant quality comparisons, do the good ole days of Pepsi vs. Coke and Ford vs. Chevy stand any chance of returning? With the costs of switching at an all time low and ease of entry at an all time high, how do marketing and sales leaders build a differentiated brand in this marketplace?

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