Episode 3: Collecting hard & soft data on business relationships

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This episode focuses on using data collection and analysis tools to measure the existing health and future potential value of customer or client relationships.

Specifically, it explores,

·       what current relationship assessment tools are typically used by businesses

·       the pros and cons of different techniques, given the complexity of business relationships

·       knowing what questions to ask

·       the differences between client satisfaction and client commitment

As usual, there are three specific ‘takeaways’ to help the listeners gather and apply actionable relationship intelligence®

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