Marketing Podcast Network
The Art of Sway

Episode 44: ‘Momfluenced’ Sara Petersen Unpacks Motherhood in the Influencer Age: Myths, Roles, and Realities

Oct 16, 2023 By MPN

Join the ‘momfluencer’ conversation with our expert guest Sara Petersen, as we explore the intricate — and often fraught — world of mom influencers. Sara shares her unique perspective on maternal myths, the changing dynamics of influence in today’s digital era, and the lesser-talked-about realm of dad influencers. Tune in as we uncover how the phases of motherhood drive specific content interests, as well as how the early days of mom blogging have transformed into today’s influencer culture. Expect juicy insights, a bit of controversy, and a fresh take on the age-old tales of motherhood in today’s Insta-crazy times.

The Art of Sway

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Join the ‘momfluencer’ conversation with our expert guest Sara Petersen, as we explore the intricate — and often fraught — world of mom influencers. Sara shares her unique perspective on maternal myths, the changing dynamics of influence in today’s digital era, and the lesser-talked-about realm of dad influencers. Tune in as we uncover how the phases of motherhood drive specific content interests, as well as how the early days of mom blogging have transformed into today’s influencer culture. Expect juicy insights, a bit of controversy, and a fresh take on the age-old tales of motherhood in today’s Insta-crazy times.

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