The Fuel Podcast
Keith Smith: The Big Green Idea
Great creative is good for the planet
Share the goodness!
Not every green creative is a great creative, but every great creative is a green creative.
It takes far less energy for an original advert or promotion to enter the public consciousness than it does a bad one.
How big swings are behind some of the most iconic creative ads of our time and how they create their own momentum.
Featuring: Sir John Hegarty, Mike Everett, Nils Leonard and Nick Looby
Learn more about your ad choices. Visit megaphone.fm/adchoices