The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Keith Smith: The Big Green Idea

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Not every green creative is a great creative, but every great creative is a green creative.

It takes far less energy for an original advert or promotion to enter the public consciousness than it does a bad one.

How big swings are behind some of the most iconic creative ads of our time and how they create their own momentum.

Featuring: Sir John Hegarty, Mike Everett, Nils Leonard and Nick Looby

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