In this week’s episode, Ian Truscott joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, to discuss the five challenges for content management, how they haven’t changed in a couple of decades, but with more channels and more demand have become more relevant for organizations.

Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, discusses borrowing content, why that’s a good idea and how to add your own spin on your competitor’s ideas. Or as Mark Twain said:

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope”

Enjoy!

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The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn
• Robert Rose on Twitter and LinkedIn

As mentioned in this week’s episode:

• Robert’s company: The Content Advisory
• Robert’s book, with a special deal available on Kogan Page

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Once in Lifetime by Talking Heads on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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