NB24 – Brand Fakes

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Taylor Swift is taking over the world… Fake Taylor Swift is taking over the Internet (and hawking Le Creuset pot and pans). In this episode of No Brainer, Greg and Geoff explore the effects of AI-generated deep fakes, misinformation, and disinformation on brands.

In the second part of the show, the guys flip the script to look at how some brands are using the same technology behind deep fakes to put synthetic spokespeople to work for their own marketing purposes.

What to Listen For:

00:00 Intro

05:10 (Not) Taylor Swift, Le Creuset, and Fake Celebrity Endorsements

12:00 (Not) Jason Aldean, “Go Woke Go Broke,” and AI Narrative Attacks

22:50 Fake News! And How AI Generated Clickfarms Steal Ad Dollars

33:10 How Virgin Cruises and Cadbury Use Synthetic Celebrities Right

38:58 Levi’s and Volkwagen Generate Controversy with AI

47:30 Brainer and No Brainer

Visit https://nobrainerpodcast.com/ai-brand-fakes for the full show notes, including links to the stories we discussed on this episode.

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