People are spending less time on the big open public social networks, opting instead for closed communities, hidden away from public scrutiny. In this short midweek episode, Neville and Shel examine the phenomenon and share their thoughts on the challenges this presents to organizations trying to reach their stakeholders through social media.

Links from this episode:

• The end of the social network (The Economist, paywalled)

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The next monthly, long-form episode of FIR will drop on Monday, February 26.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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