Staying Relevant and Weathering the Social Network Effect

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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues to improve. Competition is increasing, forcing marketers to get better–and, thereby, increase the competition! It can be a challenge to keep up with the rapidly evolving marketing landscape, let alone implement those learnings. They discuss strategically upgrading people, processes, and technology to adapt to the changing marketing landscape.


The social multiplier effect in marketing means that as everyone gets better, the competition for attention becomes fiercer.

Implementation is crucial in marketing. Simply acquiring knowledge is not enough; taking action and getting results is what matters.

Continuous learning is essential to stay ahead in the rapidly evolving marketing landscape. Upgrading people, processes, and technology is necessary to keep up with the competition.

The rise of AI in marketing requires marketers to stay updated and embrace new technologies to remain competitive.


  • 00:00 – Introduction: The Social Multiplier Effect in Marketing
  • 02:29 – The Challenge of Keeping Up
  • 03:25 – The Importance of Implementation
  • 05:09 – Continuous Learning and Improvement
  • 08:30 – The Rise of AI and the Need to Stay Updated
  • 10:49 – Upgrading People, Processes, and Technology
  • 12:38 – The Future of AI in Marketing
  • 14:06 – Conclusion

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