📚 On today’s book club episode Jess and Andy review their recent read “Britney Spears The Woman in Me.” In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship.

Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are marketed, sometimes negatively, unfairly, and potentially beyond their control. We explore the importance of authenticity and the dangers of what could happen when we let others steal this from us in the marketing room.

How is Britney’s story relevant to the modern day marketing techniques. We look to explore a variation of topics soon!

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