“Thought leadership” is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought leadership leaves something to be desired. In fact, a recent study from Edelman and LinkedIn finds doubts about the quality of thought leadership but also reveals that when it’s done right, it can be huge dividends for organizations, from building trust to driving business. Neville and Shel share some of the study’s findings in this short midweek episode.

Learn more about your ad choices. Visit megaphone.fm/adchoices