The Making of a Marketer – Finding Your Brand Voice in 2024

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What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it’s becoming more important to embrace our connected world. Where do we start?

We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and Virgin Hotels, among many others. JOAN has won awards such as Campaign Magazine’s Independent Agency of the Year, along with AdWeek’s Small Agency of the Year.

As an award winning agency founder, how is Lisa viewing the future and what advice does she give when it comes to agencies marketing for themselves? We’re looking forward to our discussion this afternoon!

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