Melissa Fors Shackleford is a healthcare executive with 25 years of experience. She highlights the paramount importance of person-centered language in healthcare communication and the need for all of us prioritize individuals over generic terms. No valued customer.

Melissa also shares insights on how to overcome stigma in mental health and substance use disorder communications through simple, strategic, and inclusive language and imagery

00:00 Welcome to the Strategic Communicator Podcast

00:09 The Importance of Person-Centered Language in Communication

00:34 Melissa Shackleford: A Healthcare Communication Expert

01:32 The Shift to Consumer-Driven Healthcare and Its Challenges

04:16 Addressing Stigma in Healthcare Communication

06:24 The Role of Language and Imagery in Reducing Healthcare Stigma

11:44 Inclusive Marketing and Its Impact on Healthcare

15:53 The Intersection of DEI and Healthcare Communication

20:37 Personal Insights and the Future of Inclusive Marketing

24:19 Five Questions with Melissa Shackleford

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