Personalization vs. Segmentation

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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization?


  • 00:00 Introduction: The Role of Personalization
  • 02:59 Pros and Cons of Personalization
  • 05:45 Segmentation vs. Personalization
  • 07:30 Customer Loyalty and Personalization
  • 09:26 The Role of Technology in Personalization
  • 12:33 Influencer Marketing and Personalization
  • 14:01 – Conclusion

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