One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization?

Chapters:

• 00:00 Introduction: The Role of Personalization
• 02:59 Pros and Cons of Personalization
• 05:45 Segmentation vs. Personalization
• 07:30 Customer Loyalty and Personalization
• 09:26 The Role of Technology in Personalization
• 12:33 Influencer Marketing and Personalization
• 14:01 – Conclusion

The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices