Space Marketing Podcast

Hosted ByIzzy House

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

Marketing a 360 strategy

Share the goodness!

Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients. 


Laura Smith

Marketing Manager

Benchmark Space Systems


01:20 Introduction to Laura Smith

02:38 Laura received a copy of Izzy’s Space Marketing book

03:51 Community of Marketers

04:41 Marketing equals storytelling

06:37 Spiritual side of space

08:47 Climate Crisis – we need space to see it in order to fix it

10:08 Do space responsibly and do it right

11:33 Laura’s marketing position at Benchmark Space Systems – green technology in propulsion

12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle

15:13 Creating a business around your audience and their needs

17:35 Trade shows and conferences as a 360 marketing strategy

18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring

22:56 Creating a fun experience and developing a relationship with attendees

24:11 Training and preparing the staff for speaking and presentation

24:59 Post-event debriefing and developing the ROI for the event

25:42 Giving your team the tools to develop great relationships

28:15 Marketing Challenges – It is OK to say you do not know 

29:32 Marketing Challenge for space – Creating visuals of in-orbit products and homogenization of the visuals across the space brands

31:17 Trust is everything

32:06 Marketing in space versus other industries 

32:52 Encouraging new conversations

35:24 Space in the next 10-20 years – more problems solvers and more voices

37:58 Final Question

40:17 See Change Sessions bringing diverse thought conversation

  • #spacemarketing
  • #spacebusiness
  • #commercialspace
  • #marketing


Izzy’s website –

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible –

Podcast host for Space Marketing Podcast –

Organizer for Space for Kentucky Roundtable –

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