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How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

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136. REI’s Premium Content Arm: Co-op Studios

June 11, 2024 MPN 0 Comments

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EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content and more.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-content-arm-co-op-studios-paolo-mottola-episode-136/

Take Sarah’s FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand’s success! Take this 40-second QUIZ to find your “home” makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

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