This week’s conversation covers updates from Instagram, TikTok, and Facebook. Instagram is testing unskippable ads in the feed and Reels drafts that can be sent for feedback. TikTok is rumored to be working on a US copy of the app, and they have confirmed the introduction of streaks. Facebook is actively targeting Gen Z users by improving feed ranking, focusing on reels, and enhancing payments to creators. They have seen an increase in Gen Z users on the platform. Additionally, X has announced that they are allowing adult content on their platform.

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