Have you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it?

Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions.

Enter the power of Artificial Intelligence. AI isn’t just transforming industries; it’s revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning.

That’s exactly what Andy Crestodina, our guest today and a seasoned digital marketing strategist, specializes in. As the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Andy leverages AI not only to detect but also to fill the crucial gaps in content strategies effectively. With his two decades of insight, Andy will share powerful tactics that help marketers enhance their content’s impact through smart, AI-driven decisions.

AI in Marketing: Unpacked host Mike Allton asked Andy Crestodina about:

✨ Understanding AI-Driven Content Gap Analysis: Learn how AI can illuminate hidden gaps in content strategies, enabling marketers to fine-tune their efforts for better engagement and effectiveness.

✨ Real-world Impact of AI on Marketing Outcomes: Gain insights from Andy’s experiences on how employing AI to address content gaps has tangibly improved marketing results, providing a clear path for listeners to understand the potential ROI of incorporating AI tools.

✨ Demystifying AI in Content Marketing: Andy will address common myths and misconceptions about using AI in marketing, offering practical advice and tips for integrating AI into daily marketing practices responsibly and effectively.

Learn more about Andy Crestodina

• Connect with Andy Crestodina on LinkedIn
• Connect with Andy Crestodina on X

Resources & Brands mentioned in this episode

• Orbit Media Studios, Inc.
• Magai
• Paul Roetzer
• Thinking, Fast and Slow, by Daniel Kahneman
• Jay Baer
• Ardath Albee
• LinkedIn Post on Commodity Content
• Agorapulse
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/filling-the-void-how-ai-identifies-and-closes-content-gaps-with-andy-crestodina/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.