This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”. 

The topic for Ian’s contribution to the book is a guide on how marketing leaders maintain strategy despite technology changes and both Ian and Jeff share their take from the potential distractions, to developing a strategy and what to focus on.

Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a discussion on some new research from the Content Marketing Institute on marketing to marketers over his Dad’s favorite cocktail. 

Enjoy!

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The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Ian’s article: Marketing YAGNI

// Ian’s Tuesday 2¢ Newsletter (on LinkedIn)

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

// Robert’s take on the latest CMI Research on Marketing to Marketers 

Rockstar CMO:

// Monday Mojo – our monthly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Fools Gold by Stone Roses – on YouTube

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