This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:

• Marketing technology – and Cathy’s most recent blog post 
• Breaking up with your website, the relevance of our corporate websites and how that changes our content strategy across channels.
• The pros and cons of fractional expertise and the changes in the jobs market
• Content Marketing measurement
• Budget for content and a Forrester report that is bullish about creative spend

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss what 

Enjoy!

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The people:

• Ian Truscott on LinkedIn 
• Cathy McKnight on LinkedIn
• Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

• Its Sink or Swim in the Deep End of the Tech Enablement
• State of Marketing research from Salesforce
• The community article on LinkedIn about content marketing measurement
• Forrester blog post – B2B Marketers Prioritize Digital Brand And Communications Budget Investment
• Robert & Cathy’s firm: The Content Advisory
• Cathy’s podcast: Uncharted Journeys
• Storyblok’s Stories on the Road event
• Robert’s podcast – This Old Marketing

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

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