In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals. 

Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content beyond your website, in this era of social media algorithm changes and zero-click.

Enjoy!

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The people:

// Ian Truscott on LinkedIn 

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Picking the Right Transition Strategy by Michael D Watkins on HBR

// The First 90 Days by Michael D Watkins

// Zero Click Research by SparkToro

// The New Facts About Your Owned Media Strategy by Robert on the CMI Blog 

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

Rockstar CMO:

// Monday Mojo – our monthly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Star Man by David Bowie on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcast.

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