This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers’ Journeys:

1. Chose a Published Model that works for your business 
2. Data is the Ultimate Key to Success
3. Journey Tracking Can Predict Ability to Close 
4. The Devil is in Persona-level Details
5. Journey Tracking Ensures Campaign Success

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.  

Enjoy!

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The people:

• Ian Truscott on LinkedIn 
• Jeff Clark on LinkedIn
• Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

• Buyers journey research:
• Adweek:  The State of the Enterprise B2B Buyers Journey
• Forrester – Younger B2B Buyers
• Google: B2B marketing: Connecting with new & existing business buyers
• Robert’s firm: The Content Advisory
• Robert’s podcast – This Old Marketing
• Robert’s CMI article series – Rose Colored Glasses

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube
• The Journey by Fat Boy Slim on YouTube
• Surf Rider by The Lively Ones on YouTube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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