This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:

• Identifying Customer Needs
• Defining the Audience
• Setting Campaign Goals
• Forming the Campaign Team
• Planning the Program and Tactics
• Executing and Measuring Success

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers. 

Enjoy!

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The people:

• Ian Truscott on LinkedIn 
• Jeff Clark on LinkedIn
• Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

• Ian’s Tuesday 2¢ LinkedIn Newsletter
• Notebook LM
• Robert Frost – The Road Not Taken
• Robert’s firm: The Content Advisory
• Robert’s podcast – This Old Marketing
• Robert’s CMI article series – Rose Colored Glasses

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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