This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:

1. Defined and measurable targets
2. Data that is curated to address business goals
3. Tools to make the data available
4. A skilled team who manages the data 
5. Everybody in marketing is enabled to be data-driven 

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025.

Enjoy!

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The Links

The people 

• Ian Truscott
• Jeff Clark
• Robert Rose

Mentioned in this week’s episode:

• Robert’s new project: Seventh Bear
• Robert firm: The Content Advisory
• Robert’s podcast: This Old Marketing

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube
• Numbers in Action by Wiley on YouTube

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