This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and personal brand, what marketers can learn from his experience, and how B2B brands can benefit from creating a community.

Ian then joins Robert Rose, Chief Trouble Maker at Seventh Bear (the artist formerly known as The Content Advisory), in our virtual bar for a holiday cocktail and a marketing thought. This week, Robert thinks that after marketers were advised to move fast and break stuff, and now things are all broken, maybe it’s time we slow down and fix stuff. 

The Links

The people on LinkedIn:

• Ian Truscott on LinkedIn and Bluesky
• Dennis on LinkedIn and Bluesky
• Robert Rose on LinkedIn and Bluesky

Mentioned in this week’s episode:

• Dennis’ agency – Attention Retention
• Content Marketing Meetup – Meetup | Attention Retention
• What Marketers Should Know About Data Cleaning, Modeling, and Governance
• The Content Corner Newsletter 
• Seventh Bear website

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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