EP 142.  Moms decide what she and others around her eat.  Guest, Lisa Mastela, MPH, RD is the CEO of Bumpin Blends, frozen smoothie cubes that caters to moms. Lisa launched the company during maternity leave from her garage & has grown it into a 7-figure business available online, in Costco and 3,000+ stores. Originally launched for pregnant women, Bumpin Blends has expanded to cater to moms and families everywhere. Lisa shares crucial insights including the delicate art of niching without alienating potential customers, understanding the unique purchasing influences of moms, and the endless decision fatigue they face. Hear how Bumpin Blends carved its niche in the crowded marketplace and learn strategies to ensure a streamlined shopping experience that keeps moms coming back for more.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bumpin-blends-smoothies-simplify-life-for-busy-moms-lisa-mastela-ep-142/

WATCH ON YOUTUBE: https://youtu.be/QG-euCphePM

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