EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN: Why 3 is the magic number. What phase of the content planning process you pick these? How and where to use them to more easily build an annual content calendar that markets with more empathy. 

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/my-3-storytelling-pillars-how-to-pick-yours-episode-144/  

WATCH ON YOUTUBE: https://youtu.be/bGHOA7pYzfw

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds%5B%5D=25950382 

Take Sarah’s FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? 

Discover which content makeover will boost your brand’s success! Take this 40-second QUIZ to find your “home” makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704  

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     

Learn more about your ad choices. Visit megaphone.fm/adchoices