This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.   

The predictions or hot trends that he picks we should be thinking about in 2025 are: 

1. Generative engine optimization
2. Breaking our MQL addition
3. Organization realignment
4. More budget for brand
5. Zero click marketing

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

The source of the predictions:

• The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
• Forrester Predictions 2025: B2B Marketing and Sales
• 10 Actionable Digital Marketing Trends for 2025 | Smart Insights
• 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360. – SparkToro

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

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