This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group. 

The model they discuss:

• Awareness – The buyer becomes aware they have a problem that can be solved 
• Muse – The buyer is looking for inspiration and finding the solution 
• Purchase – The buyer is now evaluating the solutions and making a decision
• Engage – The buyer is now a customer, and we need to make sure they are onboarded
• Develop – Creating a repeat customer, renewal, reference or advocate

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Jeff Clark on LinkedIn

Mentioned this week

• 108: The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode
• 238: The 5 Fundamentals of Buyers’ Journeys and Careers over a Cocktail Episode

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube
• Simple Minds – Don’t You (Forget About Me)

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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