This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:

• The Value of Brand in B2B Measurement
• Understanding Brand Awareness
• Perception: What Do Customers Think?
• Preference: Measuring Customer Loyalty
• Operationalizing Brand Metrics
• The Cumulative Effect of Marketing Strategies

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Jeff Clark on LinkedIn

Mentioned this week

• Grant Johnson’s blog – CMO Mentor
• Previous episode: 171: The Measuring Brand, Evergreen Trading’s COO Mark Ordover and ChatGPT in Content Marketing Episode
• Get Your Buyers AMPED with our Customer Journey

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube
• The Heavy – How You Like Me Now? (on YouTube)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices