Our fifth visit to the officially renamed virtual bar – The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose. 

Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question – is marketing getting harder?

They discuss:

• The marketing as a large shallow ocean – it’s getting wider, not deeper
• Understanding marketing requires both art and science
• Measurement in marketing has always been challenging
• The influx of opinions complicates marketing strategies
• Efficiency in marketing does not always equate to effectiveness
• Correlation does not imply causation in marketing results
• Notes from marketing history – we need to pay attention to the classics

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• The Marketing Mix – and the 4 P’s popularised by Phillip Kotler 
• Reports on Nike’s marketing turnaround – for example this post on LinkedIn: How Consultants Almost Destroyed Nike’s Brand – by Erik Mashkilleyson

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices