This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers’ journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it. 

The 5 SNAFUs they discuss:

#1 Lack of understanding the problem or potential solution 

#2 Does any other business have this problem? 

#3 Who else (internally) feels this pain? 

#4 Unable to invest the time 

#5 Can I get executive buy-in that we have a problem? 

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Jeff Clark on LinkedIn

Mentioned this week

• What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions – webinar with Storyblok
• Thomas’ startup – Otterly.ai
• Otterly.ai in Techcrunch

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube
• Search for The Hero – M People on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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