This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals – The Knowledge – and the first steps of figuring out the current situation.

In this discussion, they cover:

• Recap on the 5 B2B F’in’ Marketing Fundamentals 
• The STARS model and market and category analysis 
• Customer insights and understanding the ideal customer profile
• Effective communication
• Assessing success and identifying areas for improvement
• Collaboration with sales and other departments 

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Jeff Clark on LinkedIn

Mentioned this week:

• Grant Johnson’s blog – CMO Mentor
• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals
• 229: The 5 F’in’ STARS and Content Beyond Websites Cocktail Episode

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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