Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. 

This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community.

They discuss:

• The evolution of thought leadership as AI makes research a commodity
• Storytelling and the charisma of the storyteller are becoming more important than the content
• The future of thought leadership relies on relationships and community, not just having the information
• The importance this places on marketing investments to cut through

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Black velvet recipe – BBC Food
• Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control
• This Old Marketing

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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