Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. 

This week, Ian and Robert discuss creating communities as an extension of gating content.

 Once they got past the weather and politics, the key points in the discussion were:

• The Shift to Gated Communities
• Building and Marketing Exclusive Communities
• Engagement and Value in Community Building

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Dave Gerhardt’s community – ExitFive
• Robert’s This Old Marketing Podcast
• Robert’s agency – Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices