This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals – The Story, which is developing a content marketing strategy. 

The five steps they discuss this week

• Know why you are creating a content strategy
• Doing the knowledge
• Being useful
• Understanding why you
• Launch it like a product

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Jeff Clark on LinkedIn

Mentioned this week:

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals
• Get Your Buyers AMPED with our Customer Journey – Rockstar CMO

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back
• One Direction – Story of My Life

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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