This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals – The Masterplan, plus a bonus conversation about nuts. 

Some talking points from this week:

• Aligning marketing with business objectives and defining measurable goals and OKRs 
• Assessing dependencies and evaluating the tech stack
• Balancing short-term wins with long-term strategy
• Adapting your master plan

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Jeff Clark on LinkedIn

Mentioned this week:

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals
• Why aren’t peanuts, pecans, and almonds real nuts?

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube
• Diana Brown & Barrie K Sharpe – The Masterplan

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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