This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 – the hard stuff of getting the soft stuff right when implementing marketing technology. 

They cover five things to consider: 

#1 Identify business needs

#2 Develop new processes.

#3 Develop new skills

#4 Manage change

#5 Measure success.

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Jeff Clark on LinkedIn

Mentioned this week:

• Episode 118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode

• Forrester Blog Post – The Top Five Soft Spots in Managing Martech

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Devo – Soft Things – on Spotify

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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