This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.

In this episode, they discuss:

• CMOs should shift from being just marketers to market analysts.

• Understanding internal stakeholders’ needs

• Build credibility by creating relevant internal content 

• Leveraging external networks enhances the CMO’s credibility.

• How this all helps the CMO to be a strategic partner

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Jeff Clark on LinkedIn

Mentioned this week:

• Ian’s articles on CMSWire

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Pope – Prince 

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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