This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader’s first 90 days. 

Some talking points from this week:

• Cathy is a fan of the first 30/60/90 day plans – but also day 1 and week 1

• The first 30 days are about listening and building trust

• The importance of a comms plan

• Where measurement, data, and analysis fit in

• Employee engagement as part of marketing amplification

• Focus on leveraging team strengths rather than just fixing weaknesses

• Common mistakes when moving too quickly

• AI’s role in all of this

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Cathy McKnight on LinkedIn

Mentioned this week:

• Seventh Bear

• Cathy and Robert’s fortnightly video thingy – Bear in Mind

• Content Marketing Friday Forum – May 9

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices