Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

Based on a recent article Robert published on the Content Marketing Institute’s blog – Surprise! Your Most Controversial Content Might Be Your Weakest”

The main points from the bar this week:

• People are becoming numb to controversial content

• Applying the MAYA principle to content strategy

• Brands must believe in the positions they take

• Brands need to earn their place in the conversations

• Content strategy should include both familiar and surprising elements

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Thompson Bros at Dornoch Distillery

• Surprise! Your Most Controversial Content Might Be Your Weakest

• The Four-Letter Code to Selling Just About Anything – Derick Thompson 

• Robert’s podcast – This Old Marketing

• Robert’s regular series on Content Marketing Institute

• Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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