Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things they discussed:

• Building an audience before launching a podcast 

• Video offers better discoverability than audio alone

• The intimacy of audio creates a strong connection with listeners

• Marketing a podcast requires effort beyond just creating content

• Discoverability is essential for growing a podcast audience

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Robert’s podcast – This Old Marketing

• Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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