This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates.

Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss:

• Adoption of buying groups and ditching the MQL

• Gating content

• Throwing AI at everything

• Revenue as a marketing metric

• Brand and demand generation

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

 Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Jeff Clark on LinkedIn

• Simon Daniels on LinkedIn 

Mentioned this week:

• Simon’s LinkedIn post that got this party started

• What’s Broken in GTM and How To Fix It Podcast

• 6sense Inspire UK 2025

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Brown Eyed Girls Sixth Sense Video on LinkedIn

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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