A Rockstar CMO Solo Special: Creating a Real 90 Day Plan
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
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This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.
Using the framework he and Jeff created – The 5 F’in’ Marketing Fundamentals – Ian shares how he then built the plan, the structure of the deck, and some tips on what to include.
Enjoy!
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The Links
The people:
Mentioned this week:
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Previous episodes discussing a CMO’s first 90 days
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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