This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show.

In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer. 

Dubbed “5 things that Simon learned over a beer that we suspect he already knew”, the chaps discuss:

1. The definition of a campaign

2. Comments on the Forrester campaign model

3. How to practically apply these models

4. Measuring campaigns

5. How campaigns fit into an overarching GTM motion

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Simon Daniels on LinkedIn

Mentioned this week:

• Simon’s LinkedIn post that inspired this chat

• Copper Ale | Session Cask Ale from Dorset | Palmers Brewery

• How smarter campaign modeling and automation drive real marketing ROI – Caroline Hodson

• The Marketing Operations Strategist – Steal my campaign hierarchy guide – Sara McNamara

• Build an integrated, aligned marketing campaign strategy – Forrester

• What’s Broken in GTM and How to Fix It – Podcast

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices