Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a Michelada, Ian asks Robert’s advice about providing 90-day plans during a recruitment process, and Robert shares the relaunch of his website robertrose.net.

They discuss: 

• Making assumptions before you can do proper discovery

• Whether it’s reasonable to ask for this level of effort

• The benefit of the process to both the candidate and the hirer

• Boxing these requests into scenarios and limited projects

• Avoiding sounding generic

If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Robert’s new relaunched website: Robertrose.net

• Robert’s podcast – This Old Marketing

• Ian’s firm – Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network

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