EP 159.   Women 45+ aren’t aging out—they’re powering up, and they move markets. In this episode, Sharon Macey (Mom to MORE®) shows how ditching clichés, using real representation, and messaging function, energy, and joy converts better with midlife decision-makers. We cover how to show up as a partner during reinvention moments (empty nest, caregiving, career pivots, menopause) and what to steal from brands like Dove, Athleta, and Eileen Fisher. Listen to sharpen your strategy, increase conversion, and earn decades-long loyalty. 
 

SHOWNOTES BLOG:  https://www.podpage.com/marketing-with-empathy/blog/women-45-arent-aging-out-theyre-powering-up–sharon-macey-episode-159/  

SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS to discuss your content strategy goals and challenges: ⁠⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠⁠     

WATCH ON YOUTUBE: ⁠https://www.youtube.com/@iamsarahpanus⁠  

FREE QUIZ: Find Out Which of Sarah’s Services Can Help Your Brand in 60-Seconds 
Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. ⁠https://www.tryinteract.com/share/quiz/687925666cfb770015362513⁠ 

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