Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic cocktail, having just published his fifth book and maintained his prolific writing for Content Marketing Institute and his newsletter, Ian asks Robert about his writing habit.  

Some key points from the discussion:

• Writing is a process of storytelling, not just output

• Using AI to assist in research and idea generation

• Consider writing shorter books 

• Using video content to complement written articles 

• Attracting subscribers to your newsletter

• Timeliness and relevance

If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week

• Robert’s Weekly Articles on Content Marketing Institute, the Lens Newsletter, his website, and his firm Seventh Bear

• Ian’s firm – Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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