Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

As Robert is a prolific writer, Ian returns to pulling at the thread of Robert’s writing process that they discussed last month. This week, they explore the process that Robert has developed for using ChatGPT as a writing and research assistant.

The discussion includes:

• Robert’s 8-point process for developing content with AI

• Training ChatGPT to interview Robert about a topic

• Creating a ‘show Bible’ for a topic for a collection of content assets

• Pressure testing an idea with AI and the unexpected insights this can give

• How this process actually takes more work and time, but improves the quality

Robert also shared an excellent point about having ChatGPT create the content, versus following this sort of process that takes you on a creative journey.  

“Constructed content is only loved after it exists, while created content is loved before it exists”.

If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week

• Robert’s podcast with Joe Pulizzi – Atlas Shrugged: Is OpenAI Coming for Google? (503)

• Ian’s firm – Velocity B

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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