The Rose & Rockstar: Different
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic - Different by Youngme Moon
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Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They discuss the importance of differentiation, how different is better than better, and how we need to be wrong for some to be right for others.
Plus, the importance of knowing whether your cider is hard or soft.
If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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Different: Escaping the Competitive Herd by Youngme Moon | Goodreads
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Sally Hogshead – Different is Better than Better
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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